Address Association News
First Report of Activities and Plans of the Association. Please feel free to download this June 10 Report :June 10 Report on GADA activities (864)
Global Address Data Association Supports UPU Survey
The Association is pleased to support the goal set by the United Nations and the Universal Postal Union in the campaign called “Addressing the World – An Address for Everyone”.
To support this program and to build awareness of the importance of the address, we are assisting the UPU in conducting a survey of companies and businesses around the world. The survey asks how expensive and time-consuming is it to obtain an address for a new warehouse on the edge of a city. This is a scenario and methodology perfected by the World Bank and which forms the foundation of the Bank’s legendary and influential Ease of Doing Business study. (For more on this work, visit the World Bank.)
Please Help! The survey is 6 pages long and can be downloaded here. Full instructions are included on the form. If you have any difficulty or question, please email Address@PrescottReport.com
In a conference call on March 10 organized from FEDMA’s offices in Brussels, the Editor, Charles Prescott, presented a proposal to industry leaders from the US and countries throughout Europe to combine forces and resources to improve the “address industry”. The presentation concerned the need for the data industry players to combine their efforts to improve the amount and quality of postal address data. HeI made the case for this effort to be launched now in view of the changing nature of cross-border postal traffic, the need for greater efficiency and accuracy in delivery by the posts and businesses, and the competitive media choices advertisers and shippers are dealing with.
There is no longer any doubt that there is a need for an Association of the Address. And The Prescott Report has launched it. (To see Prescott’s proposal for an Address Association, go here). The Association, yet to be named, will “address the issue of the address” world-wide to bring to the attention of business leaders, postal officials, regulators and policy-makers the importance of addressing and postcode data which is current, clean, correct and available on fair terms.
With many posts promoting e-commerce and export initiatives by small and medium-sized businesses and the retailing community in general, the need for improved addressing accuracy and quality for this higher value traffic will become even more important. After all, the value of the packages will be increasing, and the concern of the addressees will be increased because they have ordered and paid for these things. The addresses MUST be correct.
To slow or stop the continual reduction in mail volumes due to continuing e-message substitution, the ROI on direct mail MUST be improved, and the quickest and easiest way to accomplish that is by improved data hygiene and reductions in undeliverable as addressed mail. The posts don’t appreciate this, and we need to tell them.
Following ‘the presentation, and in response to Prescott’s call for volunteers, a Steering Committee was formed to discuss the next steps in the process. The Committee consists of Sheila Donovan, Global DM Solutions (US); Emma Gooderham, Allies Computing (UK); Merry Law, Worldvu (US); Graham Rhind, GRCDI (Netherlands); Joerg Schneider, Deutsche Post Dialog Marketing (Germany); John Callan, Ursa Major Associates (US); Alexander Singewald (Netherlands); Alastair Tempest, FEDMA (Europe).
The webinar may be viewed HERE. It is approximately 45 minutes and you may skip the first 8 minutes or so when we were awaiting callers to connect.
Expressions of interest in serving on the Steering Committee, or in being kept informed of our progress and work, are most welcome. Email your name, title, company name, phone number and email to Address@prescottreport.com. An expression of interest will not commit you or your company to any obligations.