The Prescott Report

Information, opinions, and support on international privacy, marketing, and postal issues Twitter: #presrep
Feb
24

Volume 2 Issue 2 in the works

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Our second issue of our second year is rounding out nicely, and much of it is devoted to the World Mail & Express Latin America conference in Miami, from which we have just returned.  As usual, the Triangle team did an excellent job of programming an event that gave attendees much to discuss and consider. Views of the recession’s impact came from posts from Europe and throughout Latin America.  Pranab Shah, VP International of the USPS provided surprising news which we will share in the report.  Watch also for articles, to be forthcoming in subsequent issues, highlighting surprising developments in several Caribbean and Latin American Posts, including Guatemala, Trinidad & Tobago, Chile, Argentina and others.    We’ll also have some marketing case studies from Mexico.  Direct mail campaigns with 40% response rates! 

  We were able to present to the delegates the work of the Consultative Committee and the UPU on addressing, current and planned, and to invite them all to attend the Global Address Summit at the UPU in Bern on April 23.  Look for the program on our site next week. It will be almost finished.  In fact, given the interest in participating shown by so many companies, we probably won’t be “final” until we open the conference!  Remember, there is no charge to attend. 

  Finally, closing off today’s blog entry, look for an announcement here of the creation of an Address Interest Group on LinkedIn and the first conference call we will hold to canvas interested parties in a work program to support the health and development of the address data industry.  We are seeing an increase in response to our calls for expressions of interest and you are invited to send Editor@Prescottreport.com an email if you wish to particpate in this call, which will occur on March 10 in the mid- to late-afternoon time frame from FEDMA’s offices in Brussels.

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