Snail Mail Sales: Why Direct Mail Still Works in a Digital AgeBy
Excellent piece by the Long Island-based copywriter Robert Lerose, which starts….
“Though many entrepreneurs are now engaging in a mad dash to find and connect with customers through online marketing and social media, this rush to embrace all things digital may cause a small business owner to overlook a tried-and-still-true way to prospect for customers and convert sales: direct mail. “It’s guaranteed to get into a person’s mailbox. You have 100-percent deliverability, whereas with email you don’t,” notes Heather Snead, Mailing Solutions Specialist with the U.S. Postal Service.