Comments on: Behaviorial Advertising Definitely At Risk-You’re Stalking ME? http://prescottreport.com/http:/prescottreport.com/behaviorial-advertising-definitely-at-risk-youre-stalking-me Information, opinions, and support on international privacy, marketing, and postal issues Thu, 24 Jun 2010 12:49:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Peter Rosenwald http://prescottreport.com/http:/prescottreport.com/behaviorial-advertising-definitely-at-risk-youre-stalking-me/comment-page-1#comment-209 Peter Rosenwald Mon, 31 May 2010 11:20:30 +0000 http://prescottreport.com/?p=696#comment-209 Once again, our desire for profitability (or better, the desire of some who put profit ahead of ethics) puts the whole industry under an unfortunate spotlight. Ethics questions are complicated. Sam`s Club is reporterd to be using targetted pricing based on its database of past purchases. If you ask the people who are enjoying extra discounts on the things they want, I doubt that they would trade these discounts for more privacy. But should the data have been collected in ther first place? That's where an informed debate ought to take place. Once again, our desire for profitability (or better, the desire of some who put profit ahead of ethics) puts the whole industry under an unfortunate spotlight.

Ethics questions are complicated. Sam`s Club is reporterd to be using targetted pricing based on its database of past purchases. If you ask the people who are enjoying extra discounts on the things they want, I doubt that they would trade these discounts for more privacy. But should the data have been collected in ther first place?

That’s where an informed debate ought to take place.

]]> By: marc zazeela http://prescottreport.com/http:/prescottreport.com/behaviorial-advertising-definitely-at-risk-youre-stalking-me/comment-page-1#comment-112 marc zazeela Wed, 28 Apr 2010 15:56:48 +0000 http://prescottreport.com/?p=696#comment-112 It would seem that consumers are skeptical, or perhaps afraid, of how they are tracked and for what purposes. Through the unfortunate activities of some unscrupulous marketers, everyone has gotten a bad name. Understandably so. After all, who wants to opt in to a program only to be inundated with calls, emails, direct mails, etc., as a result. It has happened to me. I am not a proponent of "opt out" programs. Too nefarious. I have not problem with "opt in". People like to make their own choices and generally do not like having their choices made for them by someone who they don't even know. It would seem that consumers are skeptical, or perhaps afraid, of how they are tracked and for what purposes. Through the unfortunate activities of some unscrupulous marketers, everyone has gotten a bad name. Understandably so. After all, who wants to opt in to a program only to be inundated with calls, emails, direct mails, etc., as a result. It has happened to me. I am not a proponent of “opt out” programs. Too nefarious. I have not problem with “opt in”. People like to make their own choices and generally do not like having their choices made for them by someone who they don’t even know.

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