A SPECIAL REQUEST AND OFFER TO READERS OF THE PRESCOTT REPORT - AN IMPORTANT SURVEY ON PROMOTION IN TRANSACTIONAL DOCUMENTS
InfoTrends, the leading market research firm of the digital imaging industry, is conducting a ground-breaking European research into TransPromo, one of most promising trends in digital production printing for 2009. This study will be followed with a 2-day conference in Brussels in October 2009, for which we have teamed up with 4IT Group, a leading company organising events and facilitating networking in the digital printing market.
In advance of the event, they are surveying both direct marketers and billers (the owners of the transaction documents) in regards to their purchase, design, and development of transaction documents and direct marketing campaigns. Countries included in this round of surveying are: France, Germany, Italy, Sweden, and the United Kingdom.
In exchange for your participation, readers of The Prescott Report will receive a complimentary Executive Summary of this study, Trans Meets Promo: A European Perspective.
The survey is available in six languages, so please take the survey in whichever language you are most comfortable with. Please be assured that all individual responses will be held in strict confidence and will only be used in aggregate for analysis purposes. This questionnaire should take about 20 minutes to complete.
Special Report on the Canadian Electronic Commerce Protection Act
This Act is now under debate in Parliament and contains dangerous snares for anyone not familiar with its "opt-in" requirements for e-mail, mobile,text and remote software loading. It also exposes unwary marketers to lawsuits by companies and individuals. Check back regularly for its availability. If you have registered with us, you will be notified by email. Please whitelist www.prescottreport.com.
DOWNLOAD THIS BOOK!
You will not be able to put this book down!
August 3, 2009
Enjoy 250 pages of the some of the most amusing and experienced direct marketing wisdom and skill development you will ever encounter. This could be a textbook. In fact, it probably should be required reading in any marketing school that claims to grant a graduate degree. But, and here's the fun part, it reads like an intelligent conversation with a brilliant dinner companion. Written by one of South Africa's and the world's most amusing and successful direct marketing professionals, a doyen of the Interdirect Network, Keith Wiser. Keith has learned a lot, thought a lot, and he teaches and thinks a lot in this very artfully constructed and written work. It's encyclopedic, historic, painlessly educational, full of case studies, opinionated, and laugh-out-loud funny. How many books on marketing have chapter titles named after popular songs, names which ring true to marketers: People Who Like People, Making Your Mind Up, Wait a Minute Mr. Postman. Keith has generously permitted The Prescott Report to help make his book available to our friends. You can download it for free at www.prescottreport.com/documentlibrary.html.
MEDIA AND PRIVACY The Lucerna Iuris Guide to opt-in/opt-out rules world-wide.
Media and Privacywill give you the "first look" answers to questions you have to ask yourself when planning a new campaign in an unfamiliar market, perhaps in an unfamiliar medium. Do I need opt-in for direct mail in Poland? Can I send unsolicited emails to the client's loyalty club members in Spain? Can I fax businesses in the UK? Can I rent that list of direct mail responders in Canada? The answers for 44 countries. Media and Privacy is brought to you by The Prescott Report and the members of Lucerna Iuris FREE of charge. You may download the work from the Document Library or we will send you a copy upon your registering below or we will send you a copy in response to your email to firstname.lastname@example.org
Please put "free guide" or similar in the subject line and your name and email address in the body of the message. Why not include your colleagues on "copy"? We will include them in our response.
This work will be continually expanded and updated. Please register below to be sure to learn when new editions are ready.
July 6, 2009
For the Special Report on recent German legislation affecting list rentals click here
The Prescott Report provides commentary, analysis, news and advice on privacy, data protection, postal and marketing law and successes related to direct and interactive marketing from around the world, all brought to you by one of the most experienced international professionals in the direct marketing world. For our mission-critical network see Affiliations.
Dear Mailer You have confirmed your promotion piece's artful production, confirmed the offer, confirmed there is inventory. Now confirm your letter will get there. Undeliverable mail is a $2 billion problem for the USPS, and a correspondingly large amount in foreign countries. And at the end of the day, it's a problem for you, the rate payer. Don't be part of the problem, join the solution. Practice Safe Mailing Hygiene and run delivery point validation and change of address software for every country you can. Global DM Solutions.
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Helping to make the borders go away. - Marketing, privacy, data protection, postal.